Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.
In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.
In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.
Learn more at https://www.knotch.com/podcast
Our guest on today’s episode is none other than Chad Mitchell. Chad is the VP/Head of Content & Digital Platforms at TD Bank. By chance, Chad introduced himself to Anda after hearing her speak on another podcast. Their thoughts on content measurement aligned immediately, and resulted in this conversation to get those ideas and practices out into the world.
Chad and Anda also discuss the parallels and differences between corporate comms and marketing, building awareness for a brand based on strong core values, and of course, how to properly measure content.
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