Anda Gansca, CEO and Co-Founder at Knotch, and Andrew Bolt, Chief Customer Officer at Knotch, sit down with marketing leaders to dive deep into their content journey. Together, they discuss effective strategies, proper measurement, and how to avoid being pigeonholed by traditional marketing assumptions.
Our guest on today’s episode is none other than Chad Mitchell. Chad is the VP/Head of Content & Digital Platforms at TD Bank. By chance, Chad introduced himself to Anda after hearing her speak on another podcast. Their thoughts on content measurement aligned immediately, and resulted in this conversation to get those ideas and practices out into the world.
Chad and Anda also discuss the parallels and differences between corporate comms and marketing, building awareness for a brand based on strong core values, and of course, how to properly measure content.
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