Anda Gansca, CEO and Co-Founder of Knotch, sits down with marketing leaders and dives deep into their content journey. Together, they discuss effective strategies, proper measurement, and how to avoid being pigeonholed by traditional marketing assumptions.
Todd Barr (Chief Marketing Officer, GitLab) joins Chris Vitti (SVP Marketing, Knotch) on the Pros & Content Podcast to talk about the evolution of content within enterprises, using data to drive creativity within content marketing, and being ready as the world changes.
Hear them talk about how GitLab was uniquely prepared for the dramatic shift in business operations we have faced during the COVID-19 crisis. GitLab employees were already 100% remote.Todd’s perspective and guidance provides a framework for other companies to follow now and in the future, and a good portion of that is reliant on timely, data-driven content.
This episode was recorded on April 7, 2020