Knotch brings marketers to the mic for conversations about tying digital, demand, and growth marketing efforts to business outcomes and ROI.
In Pros & Content, Ellen Schwartze, Sr. Director of Demand Generation, sits down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.
In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.
Learn more at https://www.knotch.com/podcast
Stephanie Buscemi (CMO of Salesforce) joins the Pros & Content Podcast to talk about the state of the marketing world, and the world in general, during the COVID-19 crisis. Salesforce has always put an emphasis on empowering their customers through storytelling. Now, more than ever, those relationships are critical to support their customers and the world.
Together with Anda Gansca, Stephanie talks about how Salesforce has been coming together as a company and community, the sacrifices they’ve made, and the responsibility they have of tying everything back to their core values of trust, customer success, equality and innovation.