Anda Gansca, CEO and Co-Founder of Knotch, sits down with marketing leaders and dives deep into their content journey. Together, they discuss effective strategies, proper measurement, and how to avoid being pigeonholed by traditional marketing assumptions.
Stephanie Buscemi (CMO of Salesforce) joins the Pros & Content Podcast to talk about the state of the marketing world, and the world in general, during the COVID-19 crisis. Salesforce has always put an emphasis on empowering their customers through storytelling. Now, more than ever, those relationships are critical to support their customers and the world.
Together with Anda Gansca, Stephanie talks about how Salesforce has been coming together as a company and community, the sacrifices they’ve made, and the responsibility they have of tying everything back to their core values of trust, customer success, equality and innovation.