Anda Gansca, CEO and Co-Founder of Knotch, sits down with marketing leaders and dives deep into their content journey. Together, they discuss effective strategies, proper measurement, and how to avoid being pigeonholed by traditional marketing assumptions.
Our guest today is Paz Macdonald, CMO at Software AG. Paz is a transformative leader, and has successfully brought an aging tech brand into the future by focusing on how their products are providing value to end-users. She’s done this by shifting messaging around business outcomes, fostering an authentic brand voice, and experimenting with data-driven strategies.
Paz also talks about the importance of advocating on behalf of the marketing organization. As a champion CMO, her job is one of the toughest in the C-Suite, yet Paz prevails through cross-functional collaboration and demonstrating the value of her work.
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