Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.
In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.
In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.
Learn more at https://www.knotch.com/podcast
Brad Young has been entrenched in content since he began his career, back when it was better known by the name, “advertorials.” Now, as Leader of Prudential Financial’s Content Center of Excellence, he’s making sure his company is equipped to make the most meaningful use of the unending power of content.
On this episode of Pros & Content, Brad and Anda Gansca talk about building a content organization from scratch, connecting all marketing activity under one cohesive story, and moving on from typical financial content to make the biggest, most positive difference in millions of lives.
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