Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.
In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.
In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.
Learn more at https://www.knotch.com/podcast
Michael Mendenhall (SVP CMO/CCO of TriNet) joins Anda Gansca on Pros & Content in a timely conversation about the importance of fact-based, authentic communications during the COVID-19 crisis. A lot of small and medium size businesses are facing a tidal wave of uncertainty, and as a PEO, TriNet has a responsibility to provide guidance, education and assistance during this uncertain situation.
In this conversation, Michael expands on shifting his focus entirely towards protecting his customer base, and helping them weather this period with consistent, clear, and crucially relevant information.
This episode was recorded on April 7, 2020.
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