Anda Gansca, CEO and Co-Founder of Knotch, sits down with marketing leaders and dives deep into their content journey. Together, they discuss effective strategies, proper measurement, and how to avoid being pigeonholed by traditional marketing assumptions.
Rachel Tipograph (Founder & CEO of MikMak) sits down with Anda Gansca for a special two part episode. No stranger to digital marketing, Rachel started MikMak to help big brands make the most of e-commerce platforms.
Recorded at the end of 2019, Rachel and Anda take this time to discuss some of the most pertinent issues facing marketers today. They tackle how to utilize the entire of the funnel, competing for eyeballs on the internet, data privacy, media consolidation, and uncertainty as a whole.
Come back next week for Part 2, the introduction of a new segment, "Pro or No", featuring Rachel.