Anda Gansca, CEO and Co-Founder of Knotch, sits down with marketing leaders and dives deep into their content journey. Together, they discuss effective strategies, proper measurement, and how to avoid being pigeonholed by traditional marketing assumptions.
Hyundai’s CMO, Angela Zepeda, joins Pros & Content with Anda Gansca, to talk about how she’s propelling Hyundai from a company people recognize, to a name people admire. Elevated to her role in October 2019, Angela is still relatively new - but that doesn’t mean she hasn’t already made waves. Angela talks about her unconventional journey to CMO, the boundless creativity of her team and collaborators, and the magic that goes into crafting effective content.
Angela is all about brand story and brand purpose, and she knows everything needs to ladder up to a business result. Angela also stresses her primary goal of educating audiences about Hyundai’s brand story to drive business results, and after Hyundai’s recent Super Bowl commercial, she’s dancing in the end zone.