Anda Gansca, CEO and Co-Founder of Knotch, sits down with marketing leaders and dives deep into their content journey. Together, they discuss effective strategies, proper measurement, and how to avoid being pigeonholed by traditional marketing assumptions.
Anda Gansca (CEO & Co-founder of Knotch) & Rachel Tipograph (CEO & Founder of MikMak) return to anchor a team of leaders in a discussion on how to respond to and organize amid the COVID-19 crisis, and the responsibility that is held by heads of large marketing organizations.
We hope you enjoy this engaging roundtable with our hosts and many new panelists from brands & organizations like 4A’s, AdAge, Bank of America, GroupM, and some familiar faces from the last roundtable too.
This episode was recorded on March 26, 2020