Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.
In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.
In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.
Learn more at https://www.knotch.com/podcast
She's back! Rachel Tipograph (Founder & CEO of MikMak) once again joins Anda Gansca on Pros & Content. In part two of their conversation, we introduce a brand new segment to the show, "Pro or No". Rachel and Anda go back and forth on marketing's biggest trends, fads, and buzzwords and give their two cents on whether or not these crazes are here to stay, or not worth their time.
Make sure to listen to part 1!
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