Welcome to Mpowered, a podcast brought to you by Material Bank and created by ThinkLab, that delivers a weekly dose of bite-sized actionable insights to help you succeed as a B2B rep.
In this bite-sized episode, we tackle the question “what is the future of the firm library?”
We know the approach to the materials library varies from firm to firm, and location to location. Host Erica Waayenberg, head of research and content at ThinkLab, explores the solutions and tactics that you, as a rep, can be sure your product is seen within the mix of these activation spaces.
For more information about firm libraries, listen to our Design Nerds Anonymous episode 'The Future of the A&D Firm Library' here.
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