Memberful Design

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Memberful Design is a show about firestarters sparking initiatives that have a lasting impact. Formerly known as Verwondering, the leading design podcast of the Netherlands. Now, creator and host Harald Dunnink is bringing this award-winning series to the international stage in English. Memberful Design is crafted with love by the team behind the design studio Momkai.

Credits

Harald Dunnink

Prologue Memberful Design: Firestarters sparking initiatives with lasting impact

Memberful Design is a show about firestarters sparking initiatives that have a lasting impact. Formerly known as Verwondering, the leading design podcast of the Netherlands. Now, we’re bringing this award-winning series to the international stage in English.

Next week, we'll publish our first episode for you. With podcast legend Avery Trufelman, famous for her work on 99% Invisible and the hit series Articles of Interest. Discover what we say with the clothes that cover our bodies, the sincerity of the brands that make them, and what all these designs signal to our communities.

Creator and host is Harald Dunnink, the founder of design studio Momkai and co-founder of journalism platform De Correspondent. As a creative director, he loves telling stories. With the birth of his daughter he finally found an audience that’s always demanding more.

His guests on the show help you think like a designer, decide like an entrepreneur, and dream big like an optimist. Discover what it takes to let your plans succeed and create meaningful connections, through Memberful Design.

Memberful Design is crafted with love by the team behind the design studio Momkai.

How does a trend become a classic? Avery Trufelman unmasks our collective beliefs about design

For years, Avery Trufelman was part of 99% Invisible, a wildly popular show on design that’s been around forever. She helped creator Roman Mars tell stories about how the world gets built and where ideas come from. There, Avery created a series herself that blew everyone away: Articles of Interest, a podcast about the history of what we wear and what we say with the clothes that cover our bodies.

Now, let’s embrace the things that are invisible because of their everydayness and celebrate new beginnings — a new, independent season of Articles of Interest and the launch of Memberful Design. What can we learn about telling a good story and crafting the future, from someone who has radio in her blood and design on her mind?

And we want to hear from you too! We’re researching what makes communities, memberships, and movements so powerful. Or in short, how to better design for belonging. You can help by sharing your own experiences in our first listener survey.

Go to memberful.design/community to complete the survey. It only takes a minute to share your wisdom and it’s completely anonymous. We’ll share takeaways on a future show. So keep listening and let’s learn together.

Memberful Design is a show about firestarters sparking initiatives that have a lasting impact. Formerly known as Verwondering, leading design podcast of the Netherlands. Now, we’re bringing this award-winning series to the international stage in English.

Memberful Design is crafted with love by the team behind the design studio Momkai. At Momkai, we've learned that building experiences that empower communities create durable initiatives. Over the past 20 years, we've put this knowledge into practice on projects from all over Europe, the US, and Japan. Are you looking for a fresh perspective or want to join the team? Go to momkai.com and get in touch.

Memberful Design is hosted by Harald Dunnink, Momkai’s founder and co-founder of journalism platform De Correspondent. As a creative director, he loves stories. With the birth of his daughter he finally found an audience that’s always demanding more.

Is design spiritual? Pentagram’s Eddie Opara in a What Design Can Do special

Memberful Design is about how firestarters spark lasting initiatives: Eddie Opara is a partner at Pentagram, a senior critic at Yale, an Englishman in New York, a designer that codes, and a valued member of the AGI. At 50, Mr Opara is exactly the same age as Pentagram itself. It’s the largest independent design firm in the world. All of its 23 partners create. And if a partner is not doing so well, it’s equated. That’s why Opara refers to Pentagram as a dysfunctional, but wonderful family.

On the eve of Opara's departure to the US, his father said to him "Design is spiritual. It's a way of life." He chewed on that phrase for 26 years. Listen to the show to to get a better understanding of what his father meant and how it can inspire your own endeavours.

This episode came together in partnership with the friendly folks at What Design Can Do. For over a decade, this resilient group has empowered the global creative community. Check out the WDCD hubs around the world (Amsterdam, São Paulo, Nairobi, Tokyo, Delhi, Mexico City) or join them online at whatdesigncando.com

This show was formerly known as Verwondering, the leading design podcast of the Netherlands. Now, we’re bringing this award-winning series to the international stage in English.

Can design serve the 2 billion not online? Greenpeace global CTO Priscilla Chomba explains how

Greenpeace is the largest environmental organization in the world with over 3 million members. Living in Nairobi, Priscilla Chomba-Kinywa is their global CTO. She also shaped tech at UNICEF, the World Food Programme, and ActionAid. Many of the communities she works with don’t speak tech. Priscilla is their tech translator, helping them access our modern digital world. Discover how to design with collectives in mind, working towards digital inclusion.

According to the UN, more than a third of the world's population have never used the internet. In 2020, in Africa alone half the population had no access to the internet. Why should this concern you? Because a fair and free internet benefits us all. Access to global technologies can save lives. It helps people thrive; to live to their full potential. And it empowers collectives to speak out, to rise up, to resist. To help us all do better as a species.

This episode came together in partnership with The Next Web, Europe's leading tech festival. It’s where you can meet founders, firestarters, and VCs. Year round you can follow TNW’s opinionated coverage of tech news that matters on thenextweb.com.

Memberful Design is hosted by Harald Dunnink, Momkai’s founder and co-founder of journalism platform De Correspondent. As a creative director, he loves telling stories. With the birth of his daughter he finally found an audience that’s always demanding more.

How this Marvel designer takes audience members on a journey, with John LePore

Just in the Marvel universe alone, he’s been part of The Avengers, Thor, Iron Man, Captain America, Spider-Man, and the beautiful Black Panther tech that could empower any tribe. John LePore changed how we imagine the future of technology, with Tony Stark on his side. As the principal creative director of Perception, the Emmy-nominated design lab from New York, he has pioneered UI in films for the past 16 years. If you’re watching any Hollywood blockbuster where a character interacts with an advanced technology, there’s a solid chance that he and his team created it.

John's work is often based on real world research, like MIT and the University of Tokyo. And just as often, it’s being applied for real world clients, too, like SpaceX, Audi, Ford, Microsoft, or the all-new Hummer EV. Discover how to take audience members on a journey where they can understand future interactions – and why it’s important to obsess over the reality of any detail.

Memberful Design is a show about firestarters sparking initiatives that have a lasting impact, creating meaningful connections. Formerly known as Verwondering, the No.1 design podcast of the Netherlands. Now, we’re bringing this award-winning series to the international stage in English.

Just do it! The New Institute’s Aric Chen calls for design experiments

Chinese-American author and curator Aric Chen is the new general and artistic director of Het Nieuwe Instituut (The New Institute), that weirdly intriguing place for design and digital culture, with one of the largest architecture archives in the world.

As globalization brought us a climate crisis that we’re just now beginning to fully understand, we find ourselves with a globe that isn’t the borderless adventure land we once hoped it would be. In this episode, Chen shares his belief that manifestos are part of how we got into the mess that we're in. For too long we have been beguiled by their deceptive clarity. Instead, Chen shares his passionate plea for experimentation in design.

Chen studied architecture and anthropology at UC Berkeley, followed by design history at Cooper Hewitt in New York. On a whim he moved to China and was the creative director of the Beijing Design Week. He built a collection from scratch for M+, a brand new museum in Hong Kong. For the past 13 years, he lived happily in China and had no intention of leaving Shanghai. What drew this explorer to a young institution in Europe that nevertheless has a long history; a story that he has admired for years?

How Ida Tin coined ‘FemTech’ and built a global community of 11 million with Clue

Clue, the leading period tracking app, has gained the trust of over 11 million women and people with cycles worldwide. During our interview with Ida Tin, co-founder and chairwoman of Clue, we learned about her unwavering commitment to privacy and her dedication to building a company based on trust. Despite facing competition, Ida Tin remained true to her principles, and today, Clue is a company known for its values-driven approach. Discover how to create a community that believes in your vision by prioritizing trust and values.

As a thought leader in FemTech, Clue's scientific stories are trusted by over 4.5 million readers worldwide. With $47.8 million raised from 22 investors, Clue has become a leading innovator in the industry. In 2019, Ida Tin and her team launched the Clue Plus membership, which has since become a significant revenue stream for the company. During the interview, Ida Tin shared with Harald Dunnink her hindsight realization that the membership should have been launched earlier, as it created independence for the company.

Learn how to grow your own initiative by discovering the business model that fits your vision and how to lean into the power of community for success.

How Gestalten became the global tastemaker in books for creative communities

Books are the perfect gift. They transport us across borders and open doors to fascinating communities. In today's episode, we journey to Berlin to visit publisher Gestalten's headquarters and chat with founder and CEO, Robert Klanten. Gestalten has been a global tastemaker since 1995, with a keen eye for the driving forces behind various communities, expertly spotlighting the characteristics and aesthetics that make them distinctive.

From renowned designers like Charles & Ray Eames to travel, fashion, and even cooking, Gestalten covers it all. They showcase intimate cultural portraits and inspiring individuals from communities across the globe. Join us as we explore the secret to Gestalten’s lasting impact and learn how you, too, can write your own captivating story.

We also want to hear from you! We’re researching what makes communities, memberships, and movements so powerful. Or in short, how to better design for belonging. You can help by sharing your own experiences in our first listener survey.

Memberful Design is a show about firestarters sparking initiatives that have a lasting impact. Formerly known as Verwondering, the leading design podcast of the Netherlands. Now, we’re bringing this award-winning series to the international stage in English.

How to reach for the stars, with Mars Rover mission lead Nagin Cox

As the lead for the NASA Mars Rover missions, Nagin Cox advances our understanding of ourselves by visiting other planets. She's in charge of both the Curiosity and Perseverance missions on Mars. "I was never interested in being an astronaut, because the robots go first and they go farther." Discover what it takes to lead a team that works 140 million miles from home.

Humanity’s journeys to the red planet are a prime example of what we call “memberful”, demonstrating how through collective action, we’re capable of nudging the course of mankind in a new direction. As an engineer and a passionate advocate for representation and diversity in STEM, Nagin inspires countless individuals worldwide.

Discover how you can reach the stars by harnessing collective effort.

This episode was recorded in June, 2023. Everything stated by Nagin is stated on her behalf and is not representative of NASA’s opinions or positions.

Go to memberful.design/community to complete the survey. It only takes a minute to share your wisdom and it’s completely anonymous. We’ll share takeaways on a future show. So keep listening and let’s learn together.

Memberful Design is a show about firestarters sparking initiatives that have a lasting impact. Formerly known as Verwondering, the leading design podcast of the Netherlands. Now, we’re bringing this award-winning series to the international stage in English.

Memberful Design is crafted with love by the team behind the design studio Momkai. At Momkai, we've learned that building experiences that empower communities create durable initiatives. Over the past 20 years, we've put this knowledge into practice on projects from all over Europe, the US, and Japan. Are you looking for a fresh perspective or want to join the team? Go to momkai.com and get in touch.

Memberful Design is hosted by Harald Dunnink, Momkai’s founder and co-founder of journalism platform De Correspondent. As a creative director, he loves telling stories. With the birth of his daughter he finally found an audience that’s always demanding more.

The Language of Change, with Creatives for Climate founder Lucy von Sturmer

Meet Lucy von Sturmer, born and raised in Aotearoa (New Zealand), a land rich in diverse landscapes and identities. As the founder and director of Creatives for Climate, she speaks the language of change. This global collective is united by a common goal: to combat greenwashing and promote positive climate action. Lucy's mission is to reskill one million creatives, providing them with the tools needed to make a difference. Join us as we delve into the art of designing for belonging.

Memberful Design is hosted by Harald Dunnink, Momkai’s founder and co-founder of journalism platform De Correspondent and foundation The School for Moral Ambition. As a creative director, he loves telling stories. With the birth of his daughter he finally found an audience that’s always demanding more.