Want the inside track on what the most influential people in media are thinking? Mediatel News and Events regularly speak to the top names in the industry and share their archive here, hosted by Jack Fielder. Read more media news and insight at https://mediatel.co.uk/news and find out more about the latest events at https://events.mediatel.co.uk
In our fifth episode, Director of Mediatel Events, Justin Lebbon, interviews Dr Augustin Fou, the leading independent researcher into ad fraud, to hear about his findings and address common questions like how big is ad fraud, why it isn’t being detected, and what advertisers and marketers can do about it themselves.
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