Want the inside track on what the most influential people in media are thinking? Mediatel News and Events regularly speak to the top names in the industry and share their archive here, hosted by Jack Fielder. Read more media news and insight at https://mediatel.co.uk/news and find out more about the latest events at https://events.mediatel.co.uk
In our eighth episode, Videonet Editor-in-chief, John Moulding, interviews Krishan Bhatia, executive vice president of NBC Universal, to discuss how unified planning and campaign measurement are now a possibility thanks to the pioneering implementation of the One Platform.
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