Why are there nutrition labels required for the food we eat, but not the media we consume? How do you find out if the show you are sponsoring or listening to is saving lives or destroying the fabric of our democracy? The Media Roundtable is back in session for a new season this September but with a fun new twist. We are sharpening our focus to conversations with podcasters and creators about the shows they make and the reasons WHY they make them. The Media Roundtable season two will “unbox” other podcasts in each episode, providing a depth of analysis to help you decide what content is worth your time and dollars.
We live and work in a world that is deeply divided, while institutions and information are getting harder to trust. Our goal is to reward good actors with more attention and sponsor dollars so that we can feel good and do good through the shows we consume and support in the most entertaining way possible.
This week, Oxford Road Founder and CEO, Dan Granger, meets with Adam Carolla. Adam gives a true insider's perspective on a host of topics within the podcast ecosystem, including his thoughts on best practices for brands to collaborate with talent on live reads.
Adam shares a strong message for brands who are afraid of sponsoring shows that produce controversial content and what it's like to live and work in harmony with people who hold entirely different views, from Tucker Carlson to Jimmy Kimmel.
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