Marketing Growth Podcast

Marketing
Entrepreneurship
Management

MARKETING
Branding
Success
leadgeneration
experts
emaillist
content

The Marketing Growth Podcast reveals the most excellent growth marketing techniques used by the top marketers, entrepreneurs, and thought leaders in the world to generate sales and grow businesses! In every episode, Shane Barker will discuss with his guests the various challenges, pitfalls, and solutions to build a successful online business. If you want to learn what software, technologies, tips, tricks, and hacks the pros use, this is the podcast for you!

Ingredients of a Successful Content Marketing recipe with chef Andy Crestodina

Andy shared his valuable advice on how to evolve content marketing strategy and become the prime source of unique content. How doing research on your competitors, finding areas of gaps in their information, and focusing on those gaps can help you excel in your content strategy, search, and analytics. Shane Barker and Andy Crestodina discuss how content marketing is shaping the digital space. Discover the right way to create a successful content marketing campaign and learn how you too can use it to grow your brand. Launching a successful content marketing campaign takes a lot of planning. You need to know your target audience, experiment with different content formats, and more. It can be too much to handle for beginners, and that’s why we’ve got a guide to help you launch a successful content marketing campaign: https://shanebarker.com/podcast/andy-crestodina/

Here’s how I used such techniques to my advantage as well and improved my search rankings through content marketing: https://shanebarker.com/blog/content-marketing-case-study/ Andy also covers, He shared his experience with the last Content Jam held in 2018.

How Andy started his career and what inspired him to be a part of the marketing space for more than 18 years. How it feels working with different brands and their challenging audiences. How Andy helps his clients create unique content for successful online marketing. He told us how the book came into existence. How he incorporated his unique idea of “LBOW - Lifetime Body of Work” into his 280 page-project - “Content Chemistry: The Illustrated Handbook for Content Marketing.” According to Andy Crestodina, what is the easiest way to write a book on marketing from scratch? He told us a little more about what Orbit Media Studios does. Why does Andy feel content marketing is a test of generosity? Why does he believe in the power of collaboration more than the idea of competing? He also discussed a little about the list of hygiene exercise and its outcomes. We get to know about Andy’s highest rate of publishing content. What points Andy considers while creating a perfect piece of content. Guest Bio Andy Crestodina is a globally recognized content marketing influencer, entrepreneur and a top-rated speaker. He is the founder of “Content Jam” which is the largest content marketing conference of Chicago. He is also the proud author of “Content Chemistry: The Illustrated Handbook for Content Marketing.” For the last 18 years, Andy has been associated with Orbit Media Studios. He is the co-founder and the chief marketing officer of the company. He is also an environmental enthusiast and a volunteer “TreeKeeper” for Openlands. Resources Mentioned in this show: Content Chemistry: The Illustrated Handbook for Content Marketing Content Jam - Content Marketing Conference of Chicago Annual Blogger’s Survey

Chat with Ahava Leitbag - Let's learn about building a brand from the scratch with an effective content marketing strategy

Ahava Leibtag and Shane Barker discuss content strategy formulation that can guide a marketing team to meet and exceed their business goals. Ahava walks you through the essentials of crafting a great content marketing strategy to elevate your content game. Unless you’re living under a rock, you know that content is vital to the success of any marketing campaign. In fact, businesses of all sizes are leveraging custom content to reach, engage, and convert their audiences. According to a report by CMI, 92% of businesses are committed to content marketing. Even so, as many as 62% of businesses don’t have an actual content marketing strategy. But, you should definitely have one. Ahava Leibtag, my guest on this podcast episode, is an expert content strategist and the President of Aha Media Group. She is a true content ninja, who has joined us to help marketers like you to elevate your content game. Ahava emphasizes that all businesses should formulate an effective content marketing strategy. It is crucial to the success of your business. Here is how a content marketing strategy can help you elevate your content game: https://shanebarker.com/podcast/ahava-leibtag/ In this episode, YOU WILL LEARN: Importance of having a personal touch with your audience Collaboration yields results How Art and Writing is connected The Effective way to market content Focus has shifted to the Audience from brand Success lies in the experience RESOURCES https://ahamediagroup.com Content Strategy for the Web

The Best of Content Marketing Tools- A Special Session with Brittany Berger

Brittany Berger and Shane Barker discuss designing and executing content marketing strategies for startups and small businesses. Brittany walks you through her journey of becoming an entrepreneur. She teaches us, from her experiences, why repurposing content is the way to go! Repurposing content can not only help you market your brand but also allows you to utilize your content to the fullest. While some of your audience members may interact with one type of content, others may prefer another form. In such a case, repurposing helps you reach a wider audience too.

Here’s all you need to know about repurposing content: https://shanebarker.com/podcast/brittany-berger/

Repurposing content can help you grow your website traffic and engagement as well. However, there are several other things that you need to do to increase your traffic.

Here’s how I increased mine: https://shanebarker.com/blog/case-study-website-traffic/ In this episode, You Will Learn About: The journey to becoming an entrepreneur. Why repurposing content is the key. Why creating unique content for different brands and their challenging audiences is key to successful online marketing.

The easiest way to write a book from scratch. How content marketing is a test of generosity. Why there is power in collaboration, more than in the idea of competing. What constitutes a perfect piece of content? Resources Mentioned in this show: https://www.brittanyberger.com/ WorkBrighter.co 25 and Self-ish

The Best of Content Marketing with Proven Examples with Andrea Fryrear

Join Shane Barker and Andrea Fryrear as they discuss everything there is to know about agile marketing. Learn how you can optimize your marketing efforts to get the best results. Every form of marketing takes some sort of planning before rolling out your campaigns. You can get inspiration from some of the most popular campaigns by other brands to understand how you need to market your brand. Here are some of the best examples of content marketing: https://shanebarker.com/podcast/andrea-fryrear/ I used content marketing to increase traffic to my website and sticking to my content marketing strategy paid off too! Check out how I did it and get started growing your website: https://shanebarker.com/blog/content-marketing-case-study/ Guest Bio: Andrea Fryrear is an expert Content Strategist and the President at AgileSherpas. She is a true Agile marketing advocate, top-rated keynote speaker, and author of “Death of a Marketer”. Being a content marketer by trade, she loves to share her practical knowledge in an approachable and engaging way. When she’s not at her laptop, you can find her playing volleyball and spending time outdoors in her Colorado home training for triathlons. In this episode, You Will Learn About: How agile marketing works How to succeed with agile marketing What is the future of content marketing? Resources Mentioned: 10X Marketing Formula Break The Wheel Personal Kanban Trello Griffin SEMrush CoSchedule Quuu Agile Sherpas

Discussing it all about Social Media & Content Marketing with Alan See

Alan See and Shane Barker discuss what it takes to build a massive audience on social media. In this podcast, they also discuss content marketing, automation, consulting businesses, and more. Social media marketing and content marketing are both critical for growing your brand’s online presence. It is crucial to align social media and content marketing strategies to achieve growth quickly and efficiently. Here’s everything that you need to know about aligning them: https://shanebarker.com/podcast/alan-see/ I used content marketing and social media marketing to grow my website’s online presence as well. They helped me increase my website traffic from 50k to 90k in just 6 months! I’m sharing my secret sauce here so that YOU can grow your website too: https://shanebarker.com/blog/case-study-website-traffic/ Alan See Short Bio: Alan See is the Principal and Chief Marketing Officer of CMO Temps, LLC. He was voted “Marketer of the Year” by the American Marketing Association for both Content Marketing and Social Media Marketing. He was also recognized as one of the “Top 50 Most Influential CMO’s on Social Media” by Forbes. Alan is a frequent presenter on topics that help organizations develop marketing strategies and sales initiatives to power profitable growth. In this episode, You Will Learn About: How sales and marketing are interlinked How the global employment scenario is changing How social media and content marketing overlap How to make your social media followers feel special What are the misconceptions about social media marketing? Will automation impact marketing? Resources Mentioned: https://www.cmotemps.biz/

Unveiling the Ultimate Content Marketing Plan with Julia McCoy

Join Shane Barker and Julia McCoy as they discuss how content is shaping the world. Learn how to develop a solid content marketing plan and get a sneak peek into the future of the digital marketing world. Coming up with the perfect content marketing plan can take a lot of planning and strategizing beforehand. You need to decide on your goals, the type of content you’ll create, and you need to come up with an editorial plan. To understand how to do it, you can check out my podcast episode here: https://shanebarker.com/podcast/julia-mccoy/ I used a similar method of planning my content when my website was getting hardly any traffic. Here’s how I planned my content and used it to my advantage and increased my search rankings drastically: https://shanebarker.com/blog/content-marketing-case-study/ Julia McCoy Short Bio: Julia McCoy is a content marketing ninja and a bestselling author. She is the founder and CEO of Express Writing, and also an educator at Content Strategy Courses. Julia is recognized as one of the top 30 content marketers worldwide and was listed as a thought leader on Forbes. Beside being a serial content marketer, Julia is also a proud mother, a book aficionado, and a coffee addict. https://expresswriters.com/ In this episode, You Will Learn About: The hustle required to kickstart a business The importance of deadlines in content writing How to rank for long-tail keywords Resources Mentioned: BuzzSumo Mangools SEMrush Advanced Marketing Institute’s Emotional Headline Analyzer

The Best of Content Marketing With Jeff Bullas

Jeff Bullas and Shane Barker analyze how the world of content marketing has changed over the years. Learn about the factors that make a content marketing strategy successful. In this episode, Jeff shares his insights on social media trends, influencer marketing, and other trends that are dominating the marketing landscape. Content marketing requires that you keep up with the latest trends and adapt your strategy constantly. Take notes as Jeff Bullas gives you pointers to create your own successful content marketing strategy.

https://shanebarker.com/podcast/jeff-bullas/ I’ve also been on a similar path and learned many marketing lessons along the way. Check out how I leveraged content marketing to improve my search rankings: https://shanebarker.com/blog/content-marketing-case-study/ In this episode, You Will Learn: How has content marketing changed over the years? Why is keeping track of trends important? Why is social media a double-edged sword? What is it like to become an influencer? What is it like to become an entrepreneur? What makes a good content marketing strategy? Guest Bio: Jeff Bullas is a marketing expert, blogger, keynote speaker, and best selling author. His website, JeffBullas.com receives more than 5 million visitors a year. Jeff Bullas was named as the #1 Global Content Marketing Influencer in 2018. He was also featured on Forbes as one of the Top 20 Influencers of Chief Marketing Officers in 2018. Besides marketing, he has keen interests in cycling and photography. Resources: The New Rules of Marketing & PR Snagit Infusionsoft CRM ManyChat MobileMonkey What does it take to succeed in content marketing? Read on to learn the key pillars that make an effective strategy for content creation and distribution. https://shanebarker.com/podcast/jeff-bullas/

The Relevance of SEO in an Effective Content Marketing Plan with Aaron Agius

Shane Barker and Aaron Agius discuss the best methods of using content marketing and SEO to market your brand. Get the latest actionable insights about how the two can be used together to boost your brand’s visibility. SEO and content marketing both support each other and you can use them together to market your brand. You need to do content marketing efficiently to boost your SEO. At the same time, to make the most out of your content marketing, you need to get your SEO right. Aaron Agius, the CEO of Louder Online, shares his insights about them in this episode of Shane Barker’s Marketing Madness Podcast. Listen to him here: https://shanebarker.com/podcast/aaron-agius/ I used SEO and content marketing together to grow my websites' traffic by over 12x in just 2 years. You too can use this method of marketing to grow your brand online. Find out how I achieved it here: https://shanebarker.com/blog/seo-case-study/ You Will Learn About the life of a digital nomad Handling a location independent company How long your blog posts should be The importance of content marketing Guest Bio Aaron is the CEO of Louder Online, a digital marketing consultancy that specializes in Intelligent & Effective Search, Content & Social Marketing. He is married to Gian Clancey Agius, the co-founder of Louder Online. Aaron is one of the world’s leading digital marketers, according to Forbes. Resources Trello Basecamp Slack Ahrefs AccuRanker SEMrush SEO and content marketing are different forms of marketing; however, they are two sides of the same coin. To get your SEO strategy bang-on, you need to have a solid content marketing strategy as well. By consistently coming up with fresh and high-quality content, you can improve your SEO. This can help you earn backlinks and even improve the user experience. Lastly, keywords are essential to rank higher up in SERPs, and you can use them naturally only through content marketing. If you need any assistance with SEO or content marketing, you can get in touch with me.

How to Create a Winning Twitter Content Strategy to Grow Your Business with Cathy McPhillips

Want to create a winning Twitter content strategy? It takes a lot of work. Read on to find out how you can succeed at content marketing on Twitter. In this podcast episode, Cathy McPhillips and Shane Barker discuss what it takes to succeed with Twitter marketing. From getting engagement to using Twitter chats, Cathy walks us through different ways you can grow your Twitter account. During the course of the conversation, she even throws light on creating a community of like-minded folks with LinkedIn and Slack groups. But it’s not all just about marketing. There’s more to it. She shares how a benevolent couple, who didn’t know her personally, paid for her college education. It’s a conversation that’s just the right mix of marketing and madness! Listen to the podcast here: https://shanebarker.com/podcast/cathy-mcphillips/ As a content marketer myself, I can vouch for the strategies that she mentions in this episode. In the past, I’ve used them to grow my search rankings. Want to know how? Find out here: https://shanebarker.com/blog/content-marketing-case-study/

Key Takeaways

[2:05] How Cathy’s College Education Was Sponsored

[6:36] Interest in Journalism & Media Planning

[12:19] How Cathy Got Into Marketing

[17:18] Journey With Content Marketing Institute

[23:06] Twitter and LinkedIn for businesses

[29:15] Twitter Chats and Hashtags

[34:00] Getting Engagement on Twitter

[37:53] Cathy’s Take on Content Marketing

[45:01] Cathy’s Love For the Nonprofit Sector

[50:25] Hashtag That Describes Cathy’s Life You Will Learn How content technology works Which is better for marketing - LinkedIn or Twitter? What gets engagement on Twitter How content marketing is changing Cathy’s career progression What’s more important: real-life world experience or a degree? Guest Bio As the VP of Marketing at Content Marketing Institute, Cathy leads the marketing efforts for CMI, ContentTECH Summit, Content Marketing World, and other CMI properties. In addition to this, Cathy is a judge at the Content Marketing Awards organized by CMI. She even serves as a Board Member on the Ohio University College of Business Marketing Advisory Board. Website: www.contentmarketingworld.com Resources Google Analytics Adobe

How Content and PR Can Work Together with Amy Higgins

Amy Higgins and Shane Barker discuss how the fields of content marketing and PR are beginning to blend together. Discover how brands are using an integrated approach to PR and content marketing to get the best results. In this episode, Amy Higgins tells us why you shouldn’t think of content marketing and PR as two mutually exclusive strategies. She even gives us a word of advice on how we can combine these strategies to get the maximum results. https://shanebarker.com/podcast/amy-higgins/

I’ve also dabbled in PR and content marketing and learned a few important lessons. Read my case studies on PR and content marketing to learn more: https://shanebarker.com/blog/pr-case-study/ https://shanebarker.com/blog/content-marketing-case-study/

You Will Learn Trends in the content marketing industry How PR and content are related Why you need to combine your PR and content marketing strategies How brands are integrating PR and content marketing What kind of content works Which tools can help with content marketing and PR

Key Takeaways

[01:05] Amy’s San Fransisco Connection

[05:32] Family Life

[07:25] How Amy’s Grandma Smuggled Whiskey Once

[08:40] College Years & First Job

[11:05] Moving From Fashion to Marketing

[13:50] Amy’s Perspective on Life

[17:58] Life of a Content Strategist

[20:00] What NOT to Do With Content

[23:50] PR + Content Marketing

[28:30] Amy’s Favorite Software

[35:05] Advice to Her 20-Year-Old Self

[39:43] When Amy Sold Girl Scout Cookies

[42:50] Passion For Trekking

[47:13] Which Famous People Would Amy Invite For Dinner?

[48:46] Where to Get In Touch With Amy Guest Bio Amy Higgins is a content marketing expert who is currently the Director of Content at Sojern, a media company that focuses on data-driven traveler marketing. She is also a judge at the Content Marketing Awards, presented and owned by the Content Marketing Institute. When she’s not working, she likes going to the opera, hiking, and trying out different foods. She is a true blue adventure junkie — she has even made it to Everest Base Camp! Website: www.sojern.com Resources Google Analytics Moz SEMrush Sprout Social PR and content marketing are beginning to merge. To keep up with the pace of the industry, I would suggest that you take an integrated approach for PR and content marketing. If done correctly, a combined approach can help you get the best of both worlds. If you need help with content marketing and PR, please feel free to reach out to me to chat.