Heart-pounding memories. Rarely told tales. Inside information.
Deeply personal and candid conversations like you’ve NEVER HEARD BEFORE. Your favorite stars from baseball and beyond take you on the rides of their lives. The moments their worlds changed forever. From the details of their first exposure to the Major Leagues, to the feelings behind the career milestones and life beyond the cheering. “Major League Beginnings” with the Player, the Agent and the Broadcaster, Mark Sweeney, Barry Axelrod and Mike Pomeranz.
“Bo knows” Nike legend, Bill Frishette. Now, you will too!
No one at Nike had more impact on baseball than Bill. He was the man behind the legendary Bo Jackson ad campaign, having brought Nike to the Big Leagues more than 40 years ago.
You will hear how he rose from malt vendor at Dodger Stadium to top Nike executive, how he convinced major league players to wear a shoe brand no one in baseball had ever heard of, and how he convinced Nike founder Phil Knight the push into MLB was worth the risk.