This is a podcast series from Saïd Business School at Oxford University, presented by Peter Tufano, Peter Moores Dean and Professor of Finance.
We will be sharing insights from our research and hearing from people on the frontlines. Leaders who are not just thinking about the impact of the coronavirus pandemic, but dealing with it.
This is not a time for business as usual. This is a time for business unusual. We need to think about the world in which we find ourselves, but also the world that we want to build when we emerge from this global health and economic crisis.
It calls for leadership- a new kind of leadership in extraordinary times.
From rapid innovation and the lessons from crisis management, to personal and professional wellbeing, to building resilience in public health, we want this series to help leaders respond to an unprecedented period of turmoil.
In episode 7, a panel of experts share their insights into how to steer brands through the pandemic, including why authenticity is the key to success.
In episode 7, a panel of experts share their insights into how to steer brands through the pandemic, including why authenticity is the key to success.
How do you tread the fine line between 'opportunity and opportunism' when marketing during the crisis?
Featuring the following speakersfrom the Oxford Future of Marketing Initiative:
Professor Andrew Stephen (@AndrewTStephen), L'Oréal Professor of Marketing and Associate Dean of Research at Saïd Business School.
Martyn Etherington (@Etherington_CMO), Chief Marketing Officer of enterprise technology firm Teradata.
Julie Kollman, Global Head of Insights at Moët Hennessy, part of the luxury conglomerate LVM.
Seth Rogin (@thesethrogin), Associate Fellow and CEO of Magnolia Media Partners.
https://www.sbs.ox.ac.uk/
For more Business Insights head to Oxford Answers
Credits:
Producer/editor – Eve Streeter for Stabl
