Hosted by Joyance Partners Managing Partner Mike Edelhart, Inception is a series of conversations about the beginning of things - of companies, careers, new science, breakthrough technology, and a peek into the future. Each episode features an intimate talk between Mike and the founder of one of the remarkable companies in our portfolio. Together, they explore the grit, determination, and skill required to start a company, the underlying philosophies and psychologies of entrepreneurship, and the secrets of how startups are created, funded, and ultimately, win.
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Dr. Franziska Leonhardt is co-founder of Ave + Edam, creating personalized, clean, and vegan skincare backed by advanced technologies and dermatological expertise. In this episode, Franziska talks about the genesis of her first-of-its-kind approach to providing a completely unique skincare experience, the illuminating personal perspective she gained as a single mother and new entrepreneur starting a business during a pandemic, and the flexibility, integrity, and courage it takes to adapt and adjust the vision for your company in order to succeed.