Hosted by Joyance Partners Managing Partner Mike Edelhart, Inception is a series of conversations about the beginning of things - of companies, careers, new science, breakthrough technology, and a peek into the future. Each episode features an intimate talk between Mike and the founder of one of the remarkable companies in our portfolio. Together, they explore the grit, determination, and skill required to start a company, the underlying philosophies and psychologies of entrepreneurship, and the secrets of how startups are created, funded, and ultimately, win.
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In this Inception episode, CEO Nick Allen about his company Sunnyside, providing a simple, structured approach to more mindful drinking.
Nick explains why Sunnyside focuses on helping its users decrease alcohol intake as opposed to attempting complete sobriety; the huge market for this novel approach (nearly 1 in 3 adults in the US alone!), the myriad of incentives the program provides, and the highly enthusiastic response they've received so far, which speaks to society's increased awareness and dedication to becoming our happiest, healthiest selves."
