Hosted by Social Starts/Joyance Partners Managing Partner Mike Edelhart, Inception is a series of conversations about the beginning of things - of companies, careers, new science, breakthrough technology, and a peek into the future. Each episode features an intimate talk between Mike and a founder or investor in our extensive worldwide network. Together, they explore the grit, determination, and skill required to start a company, the underlying philosophies and psychologies of entrepreneurship, and the secrets of how startups are created, funded, and ultimately, win.
Tina Hedges is CEO of LOLI, the world's first zero waste beauty brand. In this episode, Tina talks about the tumultuous transition from the corporate world to the startup world, her superpower of thriving in times of chaos, and the extreme care that goes into the creation of her product, including the personalized ritual performed with each order.