Forbes Insights Futures In Focus is about tomorrow’s world and how visionaries and leaders are thinking about it, helping us design for it, and guiding us towards it so that we can thrive. Nothing is certain about the future except the need to design differently for it than the world we live in today. Host is Michael Gale, best-selling author of The Digital Helix.
Over 10 billion plastic and other material packages are consumed every day in the planet, or trillions every year. We are all responsible for this, so we all have a responsibility for changing it all. In a world where we are increasingly becoming middle class the current consumption of packaging is unsustainable. Listen to Holly O’ Driscoll a 25 year P&G packaging designer and expert as she talks about future ideas on packaging we are seeing now. From packaging that goats to eat to rice based materials.
In Part Two
Holly O’Driscoll and I talk a lot more about leading examples of consumer packaging ideals that should dominate our world of ten years from now. As an executive with over 25 years CPG packaging design at P&G we also talk about how the increasingly flattening of middle class opportunities around the globe are rapidly re shaping our views of what packaging can and should look like.