Forbes Insights Futures In Focus is about tomorrow’s world and how visionaries and leaders are thinking about it, helping us design for it, and guiding us towards it so that we can thrive. Nothing is certain about the future except the need to design differently for it than the world we live in today. Host is Michael Gale, best-selling author of The Digital Helix.
We don’t buy music we subscribe to Pandora, Spotify or iTunes. We buy less and less cars because we use Uber. We rarely if ever buy software anymore as we use it on the cloud with brands like Salesforce. Maybe one day we might not even buy our house but subscribe to the idea.
Tien Tzuo is one of the founding parents of the subscription economy and was employee number eleven at Salesforce. His New York TImes and Amazon bestselling book Subscribed is as much a management strategy book as it is a future history perspective on the future of the global economies. In a wide-ranging conversation from Arbnb to Caterpillar he talks about the underlying dynamics that are driving the idea of subscription to the forefront of customer’s demands and the strategy for companies in banking, media and beyond. If your business does not embrace the ideas behind the subscription economy, then it might not be embracing the digital currency of the future.