Forbes Insights Futures In Focus is about tomorrow’s world and how visionaries and leaders are thinking about it, helping us design for it, and guiding us towards it so that we can thrive. Nothing is certain about the future except the need to design differently for it than the world we live in today. Host is Michael Gale, best-selling author of The Digital Helix.
The networking world has been one of the last cloud holdouts in an age where we expect everything to be on the cloud. Moving to the cloud makes anything appear and behave in an exponentially larger and more valuable way. Think about the idea of the touchless stadium in the NFL or MLN, or NHL. You turn up, and you don’t need cash or a ticket. Your concierge knows who you are and exactly where you need to go for your favorite refreshment from a stand.
Touchless needs cloud. But more importantly, touchless will also make us feel more hygienic, safer, and more comfortable in crowded places in a post-Covid-19 world.
Today’s discussion with Wes Durow, the CMO of Extreme Networks, isn’t about the idea of touchless entry and experiences inside a sports stadium. The conversation goes far deeper into the new value models being created by networks based on how the telemetry data which has always been available can now put towards far more value in a world. A world where exactly where you are and where you are going, and how long you spend there can define a whole range of experiences in hospitals, schools, and other large campus environments.