Forbes Insights Futures In Focus is about tomorrow’s world and how visionaries and leaders are thinking about it, helping us design for it, and guiding us towards it so that we can thrive. Nothing is certain about the future except the need to design differently for it than the world we live in today. Host is Michael Gale, best-selling author of The Digital Helix.
Everything needs to change in the way that we design and build bras. Ideas like rear hooks, underwire and clearly articulated pain and discomfort from compression bras have been a consistent design failure. They do not last long, yet the materials used in them have very long biological breakdown periods. There are some exciting ideas around printed inks, sensors and new printed materials. The industry argues that the challenge is that women choose the wrong size. Yet the reality appears to be around different design and medical issues.
Our expert talks with us about how women do not want to wear their mothers’ bra design. Our expert believes that this a wicked problem worth solving.