Forbes Insights Futures In Focus is about tomorrow’s world and how visionaries and leaders are thinking about it, helping us design for it, and guiding us towards it so that we can thrive. Nothing is certain about the future except the need to design differently for it than the world we live in today. Host is Michael Gale, best-selling author of The Digital Helix.
Andrew Swinland, CEO of Leo Burnett USA, talks about changes in how marketing agencies have to think and design for success, as we enter an age where one big idea, one great piece of creative is not enough.
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