Forbes Insights Futures In Focus is about tomorrow’s world and how visionaries and leaders are thinking about it, helping us design for it, and guiding us towards it so that we can thrive. Nothing is certain about the future except the need to design differently for it than the world we live in today. Host is Michael Gale, best-selling author of The Digital Helix.
Cadillac is a very unique and old US brand. The term Cadillac has transcended the English language as both a measure of pure US quality and also as a symbol of traditional worldwide automotive quality. The brand has a history of innovation, first electric starter, the first with airbags, and first with actual hands’ free driving. Innovation does not always get rewarded with market share as part of the DNA for innovation has driven internal rewards to keep pushing it forward from design to engineering. The brand has a DNA around innovation, so questions like what does an EV car experience look like should be s key focus for Cadillac?