Dig into the business of sports with Forbes Executive Editor, Mike Ozanian, as he speaks with team owners, athletes and industry leaders about the money and enterprise born of supreme athletic competition.
Kurt Badenhausen, a senior editor at Forbes, and Mike revel in the astronomical amount of money athletes can make over the course of their lifetime -- if they play their cards right. Inherently, some sports offer short careers, but it's off the field where the smart (and lucky?) athlete can thrive financially. Find out who the most enduring athlete is. Hint: His sports earnings lasted for over fifty years.
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