It takes someone 10 years from the day they want to quit alcohol to the day they are successfully sober. Can this app accelerate that journey? In this episode, Founder & CEO Brooke LeBlanc pitches her startup Edge, building for the next generation of sobriety.

Our guest VC in this episode of Closing Time is Bob Kocher, GP at Venrock and investor in Devoted Health, Virta Health, Aledade, Lyra Health, and more. We dive into the business and discuss: 

• Building a community-driven coaching business
• Should coaches be employees or contractors?
• Achieving differentiation 
• Pricing a consumer product to align incentives 

Listen to her pitch her new startup, and why she’s building a pain killer and not a vitamin.