The Inforium
Weapons of Influence #3: Social Proof (Ep. 193)
In part three of our series on Robert Cialdini's "Influence," we talk about why you shouldn't always follow the wisdom of the crowd.
Full show notes
Things mentioned in this episode:
Influence: The Psychology of Persuasion, by Robert Cialdini
Robert Cialdini
Weapons of Influence #1: Reciprocation (Ep. 186)
Weapons of Influence #2: Commitment and Consistency (Ep. 189)
HuffPost - The Jonestown Massacre
Binging with Babish YouTube channel
Do You Even Meditate? (Ep. 188)
Bystander effect
Pluralistic ignorance
Predictably Irrational, by Dan Ariely
Harry Potter and the Methods of Rationality, by Eliezer Yudkowsky
Listen Money Matters
The Telegraph - Rapper 50 Cent makes $10m after plugging stock on Twitter
The Bad Crypto Podcast
Brilliant
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Timestamps:
0:01:12 - What is social proof and how does it affect us?
0:08:26 - The two factors that make social proof powerful
0:19:35 - Some practical examples of social proof
0:26:13 - Sponsor: Brilliant (Learning problem-solving skills)
0:28:40 - The story of a flying saucer cult
0:36:11 - Pluralistic ignorance and the bystander effect
0:46:28 - Exploiting people's perspectives through social proof
1:03:36 - Recap and conclusion
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