In part four of our series on Robert Cialdini's "Influence," we talk about the link between persuasion and being likable.
Full show notes Things mentioned in this episode:

Influence: The Psychology of Persuasion, by Robert Cialdini
Robert Cialdini Weapons of Influence #1: Reciprocation (Ep. 186) Weapons of Influence #2: Commitment and Consistency (Ep. 189) Weapons of Influence #3: Social Proof (Ep. 193) Joe Girard A Master Class on Buying a Car – Part 1 (Ep. 69) A Master Class on Buying a Car – Part 2 (Ep. 70) The Science Behind First Impressions: How The Halo Effect Can Lend You Instant Credibility Thinking, Fast and Slow, by Daniel Kahneman Daniel Kahneman Brilliant

Want more cool stuff? You can find all sorts of great tools at my Resources page.
You can also get a free copy of my book, 10 Steps to Earning Awesome Grades (While Studying Less), by staying up to date with the College Info Geek newsletter. Timestamps:

0:05:53 - How we are influenced by people and things we like
0:18:28 - Being associated with something 0:29:51 - Sponsor: Brilliant (Learning problem-solving skills) 0:31:59 - Physical attractiveness and the halo effect 0:40:26 - Similarities, compliments and how some exploit them 0:51:25 - Contact, familiarity and cooperation 1:00:56 - Recap and conclusion

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