The summer of BTE continues as the pod travels to Chicago for Design Week where we sit down with Karli Slocum, the Vice President of Product and Marketing at 3Form, live from the SnapCab podcast studio at NeoCon (is that enough plugs for you??). Kicking off talking about the company’s roots in Utah, Karli shares insights from a number of signature initiatives including her transformative partnership with Interior Design to create the 'DesignScene' showroom at the Merchandise Mart at Neocon. She then dives deep into the journey 3Form has been on to build out their MAD Award-nominated virtual showroom for the brand. Much like Salt Lake City in winter, you won’t want to miss this conversation.
Connect with Karli Slocum on LinkedIn! Moments to check out:

(5:05) Partnering and prepping for Chicago Design Week

(11:37) The origins and economies of exploring a digital showroom

(19:29) Building a vision - and sales strategy - for how digital compliments physical

(29:12) The future potential of the product

Connect with our hosts on LinkedIn;

Bobby Bonett

Tessa Bain

Andrew Lane

References and resources:

3Form 

DesignScene at NeoCon 2023

3Form Virtual showroom

Visit Utah

Discover more shows from SURROUND at surroundpodcasts.com. 
This episode of Barriers to Entry was produced and edited by SANDOW Design Group. Special thanks to the podcast production team: Hannah Viti, Wize Grazette, Kasey Campbell Thompson, Rob Schulte, and Samantha Sager. Learn more about your ad choices. Visit megaphone.fm/adchoices

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