Professional AF: Failing Your Way To Success
After a failure, why do some people panic and others prosper? Diana will shed light on the art and science of being wrong at work in hopes of significantly improving our ability to identify failure much sooner and recover from it once it happens. Diana will interview thought leaders on the topic as well as professionals who were at the frontlines of epic public failures to find out exactly what happened and what they learned from the fallout. This season will be packed with lessons you can use no matter where you are in your career.
BJ Fogg is a Social Science Research Associate at Stanford, author, and the founder and director of the Stanford Behavior Design Lab.
In February, 2018, Wired Magazine claimed Fogg's "Stanford lab created the formula to make technology addictive." The article said that Fogg’s lab "was a toll booth for entrepreneurs and product designers on their way to Facebook and Google. Students included Nir Eyal, the bestselling author of the book, Hooked, Ed Baker, who would later become the Head of Growth at both Facebook and Uber, and Kevin Systrom and Mike Krieger, the founders of Instagram.
BJ and I discuss his brand new book Tiny Habits, The Small Changes that Change Everything.
The book is based on 20 years of research and BJ's experience personally coaching over 40,000 people.
The content in the book is practical, immediately applicable and most importantly brand new. Tiny Habits is unlike any habits book you have ever read.
BJ and I are going to discuss:
- Why you shouldn't rely on willpower to create new habits
- Why emotion rather than repetition is the secret to creating habits
- Why tiny habits are the key to transforming your life,
- And how BJ's methodology was the secret to Instagram's success on habit formation
Important Links for the Show: