Today on the Heinemann Podcast, The Writing Strategies Book author, Jennifer Serravallo. In 2015, The Reading Strategies Book made the New York Times Best Seller List by making it simpler to match students’ needs to high-quality instruction. Now, in The Writing Strategies Book, Jen Serravallo does the same, collecting 300 of the most effective strategies to share with writers, and grouping them beneath 10 crucial goals. When we sat down to talk a few weeks ago, I wanted to know how Jen approached the organization of The Writing Strategies Book.

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