In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more have all shared their wisdom with Mark. Now in its second season, and covering everything across the marketing landscape--from brand to product to privacy, and everything in between--the podcast has become a must-listen for marketers around the world.
Episodes go live most Mondays and Thursdays.
On Episode 10, we’re talking innovation districts with Chuck Tanowitz, director of the N-Squared Innovation district. Anyone who knows anything about technology knows Route 128. Companies on or around it were at the heart of the Massachusetts miracle back in the 1980s, and it has been at the center of technological breakthroughs for decades. Newton and Needham, Massachusetts straddle 128 in a unique arrangement of geography, demographics and commerce. Chuck is charged with taking business in a swath of that area to the next level. And, with innovation districts a hot business and political topic, I thought I’d go right to Chuck to get the scoop.