This might be the one sex shop you can walk into with your mother and not feel awkward. When given the brief to design a SoHo storefront for Contact Sports, an elevated and experiential sex and wellness destination, Madelynn Ringo was obviously intrigued. As the founder of her NYC-based eponymous design studio, working with Contact Sports’ founders Justin and Chelsea Kerzner was a match made in heaven, two disruptive and creative teams collaborating to bring their visions to life. Listen to how a vintage aesthetic and cheeky signage can feel totally modern; a locker room feel luxurious, and a brief homage to hockey’s great one, Wayne Gretzky.

This season of Once Upon A Project is presented by Shaw Contract.

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