SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
Pipeline Financial Return Measurements
How do B2B SaaS leaders measure the financial returns on pipeline generation?
On the surface this question may seem quite simple, but one with that presents several options, especially when considering how a CFO evaluates return on investment.
The Metrics Brothers, Dave "CAC" Kellogg and Ray "Growth" Rike dive deep into the nuances and considerations of pipeline returns on this week's episode of SaaS Talk™ with the Metrics Brothers.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
