90 per cent of startups fail, but what does it take to build a business that succeeds? That defies all expectations? That could one-day become what investors call a unicorn? Hosted by Kristofor Lawson this series dives into the heart of entrepreneurship, bringing you in-depth interviews with some of the world's greatest business minds. Everyone in this series is a founder, there from the start when their idea was written on the back of a napkin and are now at the helm of a global company.
When you think about everything that goes into making a big blockbuster movie, you have the director, the actors, the crew, the lighting, the sets, and the cameras. And once you get everything on film you want to make it look and sound good. That’s where you might turn to Blackmagic Design, a company known for making incredible equipment and software used on the majority of Hollywood blockbusters. Grant Petty is the Founder and CEO of Blackmagic Design and shares the story of how the company became a giant by building an oasis for creativity.