Stay ahead of the rapidly evolving cloud and AI landscape with the AWS for Software Companies podcast.
Hear from renowned software leaders, respected industry analysts, and experienced consultants alongside AWS experts as they explore the technologies shaping the future—from generative AI and agentic systems to intelligent cloud architectures, and modern data management. Learn how AI agents are transforming enterprise workflows, how leading companies are modernizing their cloud strategies with security best practices at the core, and what's driving the next wave of SaaS innovation.
New episodes drop regularly to keep you informed on the trends that matter most to your business.
Jon Yoo, CEO of Suger, shares how his company automates the complex & challenging workflows of selling software through cloud marketplaces like AWS.
Topics Include:
- Jon Yoo is co-founder/CEO of Suger.
- Suger automates B2B marketplace workflows.
- Handles listing, contracts, offers, billing for marketplaces like AWS.
- Co-founder previously led Confluent's marketplace enablement product.
- Confluent had 40-50% revenue through cloud marketplaces.
- Required 10-20 engineers working solely on marketplace integration.
- Engineers prefer core product work over marketplace integration.
- Product/engineering leaders struggle with marketplace deployment requirements.
- Marketplace customers adopt without marketing, creating unexpected management needs.
- Version control is challenging for marketplace-deployed products.
- License management through marketplace creates engineering challenges.
- Suger helps sell, resell, co-sell through AWS Marketplace.
- Marketplace integration isn't one-time; requires ongoing maintenance.
- Business users constantly request marketplace automation features.
- Suger works with Snowflake, Intel, and AI startups.
- Data security concerns drive self-hosted AI deployments.
- AI products increasingly deploy via AMI/container solutions.
- AI products use usage-based pricing, not seat-based.
- Usage-based pricing creates complex billing challenges.
- AI products are tested at unprecedented rates.
- Two deployment options: vendor cloud or customer cloud.
- SaaS requires reporting usage to marketplace APIs.
- Customer-hosted deployment simplifies some billing aspects.
- Marketplaces need integration with ERP systems.
- Version control particularly challenging for AI products.
- Companies need automated updates for marketplace-deployed products.
- License management includes scaling up/down and expiration handling.
- Suger aims to integrate with GitHub for automatic updates.
Participants:
· Jon Yoo – CEO and Co-founder, Suger
See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/
