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Kaltura's Ruthie Eisenberg and Yair Neumann reveal how the video giant is reinventing itself as an agentic digital experience company built on AI avatars and hyper-personalized content.
Topics Include:
- Kaltura founded 2006, went public on NASDAQ in 2021.
- Kaltura reinventing itself from video company to agentic digital experience company.
- Shift from static content delivery to hyper-personalized conversational experiences.
- Partners and customers now demand intelligence, not just video infrastructure.
- Kaltura's mission: powering agentic experiences across customer and learner journeys.
- AWS co-sell motion strengthened as Kaltura runs on AWS AI infrastructure.
- Camille used a Kaltura avatar to scale her own presentations.
- Most enterprise websites bury content behind thousands of static links.
- Kaltura builds personalised web pages on the fly, in real time.
- Over 80% of content users see is surfaced for the very first time.
- Acquisitions of eSelf.ai and PassFactory complete Kaltura's agentic content flywheel.
- PassFactory answers: what should this specific person see next?
- eSelf.ai enables multimodal conversational avatars that guide users emotionally.
- 20 years of behavioral data underpins Kaltura's content intelligence advantage.
- GPU scarcity and compute costs shape every AI architecture decision Kaltura makes.
- Kaltura optimises model tiers — strongest for planning, lighter models for execution.
- Fidelity, speed, and cost form a constant triangle in every AI product decision.
- Go-to-market and product teams now work closer together than ever before.
- Pricing shifting from seat-based SaaS to consumption and outcome-based models.
- Kaltura co-creating pricing frameworks with customers across different verticals.
- Internal product agent now handles research, stories, and data analysis autonomously.
- Small two-to-three person squads move fastest in the current AI environment.
- Yair's advice: fail at least once a week, succeed once a quarter.
- Kaltura scaled its CEO via avatar for a live investor earnings call.
- Ruthie's advice: keep the customer at the centre of every single decision.
Participants:
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