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Federico Torreti and Tom Sly of AWS discuss how application developers can leverage Generative AI to enhance cross-app experiences, minimize custom integrations and increase the value-add of enhanced communication features.
Topics Include:
- Federico Torreti intro: What is AWS’ vision for applications
- Focus of Machine Learning & AI
- Ability to build rapid prototypes, experimentation
- Cambrian explosion of SaaS applications
- The challenge of toggling of multiple applications
- Bringing the world of disconnected apps
- Data and focusing on the primary value for customer
- Generating more content will raise number of alerts and potential of burnout
- Tom Sly intro: Being delighted by businesses
- Customers expect personalization from businesses
- More than 150,000 customers leverage AWS for communications strategy
- Leveraging messaging to increase customer delight
- 2 examples: restaurant and medical need
- Session wrap up
Participants:
