Stay ahead of the rapidly evolving cloud and AI landscape with the AWS for Software Companies podcast.
Hear from renowned software leaders, respected industry analysts, and experienced consultants alongside AWS experts as they explore the technologies shaping the future—from generative AI and agentic systems to intelligent cloud architectures, and modern data management. Learn how AI agents are transforming enterprise workflows, how leading companies are modernizing their cloud strategies with security best practices at the core, and what's driving the next wave of SaaS innovation.
New episodes drop regularly to keep you informed on the trends that matter most to your business.
AWS executives reveal how generative AI is fundamentally reshaping ISV business models, from pricing strategies to go-to-market approaches, and provide actionable insights for software companies navigating this transformation.
Topics Include:
- Alayna Broaderson and Andy Perkins introduce AWS Infrastructure Partnerships and ISV Sales
- Generative AI profoundly changing how ISVs build, deliver and market software products
- Two ISV categories emerging: established SaaS companies versus pure gen AI startups
- Legacy SaaS firms struggle with infrastructure modernization and potential revenue cannibalization
- Pure gen AI companies face scaling challenges, reliability issues and cost optimization
- Revenue models shifting from subscription-based to consumption-based pricing per token/prompt/task
- Future-proofing architecture critical as technology evolves rapidly like F-35 fighter jets
- Data becoming key differentiator, especially domain-specific datasets in healthcare and legal
- Balancing cost, accuracy, latency and customer experience creates complex optimization challenges
- Multiple specialized models replacing single solutions, with agentic AI accelerating this trend
- Human capital challenges include retraining engineering teams and finding expensive AI talent
- Security, compliance and explainability now mandatory - no more black box solutions
- Enterprise customers struggle with data organization and quantifying clear gen AI ROI
- ISV pricing models evolving with tiered structures and targeted vertical use cases
- Traditional SaaS playbooks failing in generative AI landscape due to ROI uncertainty
- POC-based go-to-market with free trials and case study selling proving most effective
- Pricing strategies include AI gates, credit systems and separate SKUs for services
- Customer trust requires proactive security messaging and auditable, transparent AI solutions
- Modular architecture enables evolution as new technologies emerge in fast-changing market
- AWS positioning as ultimate gen AI toolkit partner with ISV collaboration opportunities
Participants:
- Alayna Broaderson - Sr Manager, Infrastructure Technology Partnership, Amazon Web Services
- Andy Perkins - General Manager, US ISV, Amazon Web Services
See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/
