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AWS's Miguel Álava and BoardWave's Phill Robinson explore how European software companies can overcome market fragmentation, leverage cloud and generative AI, and adopt global strategies to scale competitively.
Topics Include:
- Introduction of Miguel Álava and Phill Robinson
- Overview of BoardWave's mission and community
- Challenges for European software companies in scaling globally
- Comparison of US and European software market dynamics
- Cloud adoption benefits for European software scalability
- Modern licensing models to centralize operations in Europe
- Impact of fragmented European markets on growth
- COVID-19's effect on sales strategies and efficiency
- Selling enterprise software across Europe via cloud tools
- Role of centralized marketing in global competitiveness
- Advantages of targeting the US before EMEA expansion
- BoardWave's "Voyager" model for scaling internationally
- Importance of solving universal versus local market problems
- Using cloud infrastructure to penetrate diverse markets
- Generative AI's role in product innovation and scaling
- Generative AI's transformational impact on global software industry
- European software companies' opportunity to lead in AI
- Building a collaborative European ecosystem for innovation
- Lessons from Silicon Valley's collaborative success model
- BoardWave's mentoring programs for European software CEOs
- AWS's support for cloud adoption and business scaling
- The evolving role of Chief Product Officers (CPOs)
- AI's potential to enhance cross-market product functionality
- Strategic next steps for scaling European software businesses
- Vision for Europe as a software superpower by 2034
Participants:
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