What did Publicis get for $4.4bn? Interview with Epsilon UK MD Elliott ClaytonWhat did Publicis get for $4.4bn? Interview with Epsilon UK MD Elliott Clayton
What did Publicis get for $4.4bn? Interview with Epsilon UK MD Elliott Clayton
Elliott Clayton, managing director, international sales, at Epsilon, joins Omar Oakes to discuss how the data-led marketing business has fared since being acquired by Publicis Groupe five years ago and what's next.
Clayton also has strong views on what marketers should do now that Google has decided not to get rid of third-party advertising cookies on its platforms.
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Thanks to our production partners Trisonic for editing this episode.
