Yannick Bolloré, CEO and chairman of Vivendi and Havas, talks to editor-in-chief Omar Oakes about the future of media, how Vivendi can compete on a global scale, what's the grand strategy behind the company's acquisitions and where Havas' new ad agency Uncommon fits in.

Speaking at our recent The Future of Media conference in London, Bolloré also answered questions about greenwashing and working for Shell as a new client and how the company has a policy around sustainability and making sure advertisers adhere to policies.

With thanks to audience questions from columnist Nick Manning, Liberty Sky Advisors' Ian Whittaker, and Pixability MD Cadi Jones.

Read a write-up of the conversation by reporter Ella Sagar here.

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