At The Future of TV Advertising Global event this week in London, there was an air of anxiety over the future of TV and whether the medium can stave off threats from Big Tech to reduce its prominence on media plans.
Editor-in-chief Omar Oakes breaks down takeaways from the event alongside reporters Ella Sagar and Jack Benjamin. The trio discuss the challenges facing the TV ad market, how Netflix and Disney+ have faired in their first year after instituting ad tiers, and why broadcasters are making a stronger effort to sell themselves to advertisers.
Oakes also asks Sagar and Benjamin about X losing over a million UK users in under six months, major job cuts at Spotify, out-of-home regaining pre-pandemic form, and the latest flurry of global adspend reports.
Highlights
1:05: Anxiety around proving TV's worth
3:00: Key talks: ITV CEO Carolyn McCall, analyst Ian Whitaker, Disney ads chief Rita Ferro, Netflix VP of ads Peter Naylor.
21:35: The most interesting things Jack and Ella heard at the conference
28:53: Peter Field's barnstorming talk on why TV investment should not just continue, but increase
34:47: Why X has lost so many UK users
36:13: Job cuts at Spotify
37:56: ITV restructuring its audience analytics and data science team
39:07: Comparing GroupM, IPG and Dentsu global adspend reports
41:55: Out-of-home is back to pre-pandemic revenues
Or, if you just fancy hearing an American try to do a Winston Churchill impression, skip to the 25-minute mark....
---
Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media.
LinkedIn: The Media Leader
Threads: @TheMediaLeader
Twitter: @TheMediaLeader
YouTube: The Media Leader
