"There's so much change all the time in terms of new channels popping up, the way ID and privacy fit together and create challenges; there's just so much to constantly be on top of and ahead of."

AudienceProject's UK commercial director Martin Bentley was one of several Future of Brands conference delegates reflecting on the biggest challenges and opportunities facing the media industry in the near future.

Speaking with reporters Jack Benjamin and Ella Sagar at London conference in April, Bentley, as well as Neil Robinson, EMEA advisory for media, tech, sports, and entertainment at Salesforce, Nick Henthorn, UK VP of sales at InfoSum, and Mark Cross, engagement director at JICMAIL, also gave personal takeaways and learnings from the event.

This episode was edited by our production partner Trisonic. For more on our events, including our upcoming The Future of Media conference, check out our events portal.

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