The Media Leader Podcast
Stories that mattered this week: Election reaction, Klarna's AI marketing savings
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week, including and especially how the media industry has responded to Prime Minister Rishi Sunak calling for a general election on 4 July.
Highlights:
1:45: Media Bill becomes the Media Act
5:29: DMCC Bill also passes
7:30: Media bills that were not passed during wash-up period
12:55: What should be the top media priority for the next government?
15:32: Klarna cuts its marketing budget thanks to AI
18:20: News roundup: PayPal, Total Media Group, BuzzFeed, Daily Beast, Netflix
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