Why responsible marketing is the future — with Hearts & Science's Garrett O'ReillyWhy responsible marketing is the future — with Hearts & Science's Garrett O'Reilly
Why responsible marketing is the future — with Hearts & Science's Garrett O'Reilly
The new year always brings with it the inclination to not just future-gaze, but to consider how to future-proof.
One media agency that has always billed itself as a future-forward organisation is Omnicom’s Hearts & Science and UK CEO Garrett O'Reilly joined Jack Benjamin to discuss the shop's growth strategy.
O'Reilly discussed the challenges in scaling the business while remaining future-forward and what big client wins like Jaguar and Allwyn have meant for the agency. He also shared initial reactions to the Omnicom-Interpublic merger and the recently announced rollbacks in DEI and WFH policies across media.
Specifically, O'Reilly reaffirmed the need to remain steadfast in responsible marketing efforts, seeing it as a core pillar of creating a future-facing media proposition.
"There's so many different fronts to fight [responsible marketing] on and we have to fight on all of them — whether it's environmental, or DEI, or responsible trading, or respecting audiences' privacy — they're all important. We can't neglect any of them."
Highlights:
2:31: Breaking down Hearts & Science's growth plan
10:48: Challenges facing agencies needing to innovate
14:11: Early-year adjustments: reaction to Omnicom-Interpublic merger, changes in WFH policies and Meta content moderation
19:52: Category entry points as a key strategic focus
24:57: The future of agencies and the need to reaffirm responsible marketing commitments
