The Media Leader Podcast
Netflix earnings, Omnicom's Flywheel purchase and the ANA programmatic report
Columnist Nick Manning returns to the podcast alongside host Ella Sagar, editor-in-chief Omar Oakes and reporter Jack Benjamin to discuss the latest results from Netflix and why Omnicom's recent acquisition of Flywheel reflects the increasing importance of digital commerce and retail media.
The group also looks at a number of recent industry reports, including last month's US Association of National Advertisers programmatic study, last week's IPA Bellwether Report and, out this week, the Advertising Association/Warc Expenditure Report and the IPA Agency Census.
Highlights:
0:40: Why Omnicom's acquisition of Flywheel could change the face of adland
6:32: Is marketing a "bellwether" sector any more?
12:29: Netflix's financials: where is growth coming from?
21:36: ANA programmatic study shows staggering digital waste
34:35: IPA Agency Census – nothing to write home about
37:36: S4 Capital lowers forecasts
38:50: BBC Mid-Term Review – reports of lack of trust in the organisation are overblown
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